CX Lab — Company Film

SaaS
2024
Concreate partnered with Sparrow CX to produce a 2D animated explainer video for their company, Customer Experience Lab. The goal was to highlight their expertise in customer experience management and showcase their innovative approach to enhancing customer interactions.
Full Story
(The Challenge)

The challenge was to present a broad and technical subject—customer experience optimization—in a way that was clear, engaging, and visually compelling. We needed to communicate the company’s wide-ranging services, including AI-driven tools, digital channels, and process engineering, without overwhelming the audience.

(The Approach)

We crafted the video with a structured narrative, breaking down their offerings into digestible segments. Visual storytelling played a key role, with animations that emphasized each service area, such as omnichannel communication, sentiment analysis, and automation opportunities.To maintain clarity and engagement, we used clean, modern design elements and subtle transitions that aligned with the company’s forward-thinking identity.

(The Outcome)

The resulting video effectively captured Customer Experience Lab’s mission and services, providing a polished and professional overview. It became a valuable asset for Sparrow CX, helping them communicate their expertise to clients and stakeholders in a compelling and accessible format.

Client
CX Lab
Year
2024
Agency
Credits
Recognitions
Blonde female model in a satin robe sitting in a living room, posing elegantly with her hands crossed as background image for Celedon imagery logo.
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