Chaigaadi

Architecture & Design
2021
Chaigaadi, conceived by Billboards Collective, is a revolutionary concept—a tea stall on wheels that reimagines how we enjoy our favorite beverage. Concreate was brought on board to visualize this innovative product, translating the designers’ vision into a stunning visual narrative that captured the essence of this unique project.
Full Story
(The Challenge)

Chaigaadi presented a unique challenge: to create a visual experience that conveyed the blend of tradition and innovation behind the world’s tiniest tea stall. The goal was to highlight the inventive design while also capturing the cultural significance of tea, all within a dynamic and engaging visual format.

(The Approach)

Our team approached the project by focusing on the narrative of reinvention. We aimed to showcase Chaigaadi not just as a product, but as a reimagining of the traditional tea-drinking experience.

Using a combination of high-quality 3D rendering and fast-paced video editing, we crafted a visualization that was both visually striking and emotionally resonant. The addition of symphonic music underscored the visuals, creating a premium experience that mirrored the uniqueness of Chaigaadi itself.

(The Outcome)

The final visualization was a compelling piece that brought Chaigaadi to life. Through carefully crafted visuals and precise editing, we were able to convey the innovative spirit of the project while maintaining a connection to the cultural roots of tea. The result was a premium product visualization that stood out for its creativity and execution, effectively capturing the essence of Chaigaadi’s design.

This project demonstrated Concreate’s ability to take a visionary concept and translate it into a visual narrative that resonates with audiences, setting a new standard for product visualization.

Client
The Billboards Collective
Year
2021
Agency
Walltheatre
Credits
Nithish Kumar Suresh, Prathek Ram, Arun Prabhu N G, Anto Fredric Selvaraj
Recognitions
A detailed Close-up POV of tea glasses with wear and tear and some scratches, placed on a holder on a chai gaadi in a studio setup.
Blonde female model in a satin robe sitting in a living room, posing elegantly with her hands crossed as background image for Celedon imagery logo.
There’s more to discover
Back to top