Understanding your business, goals, target audience, and project expectations: Questionnaire for Business, Website & Target.
Once we understand the site's goals, we can define the scope of the project, including the necessary pages and features needed to achieve those goals.
With the scope well-defined, we can begin digging into the sitemap, defining how the content and features outlined in the scope definition will interrelate.
Using the target group details, we'll craft a flow for each persona, mapping out the number of clicks required for them to achieve their objectives on the website.
Narrating a story or explaining information. The voice is added in addition to the existing narrative. It is often read from a script by a voice actor.
Building upon the chosen style guide, we proceed to develop the components library, encompassing icons, buttons, forms, and navigation menus.
The wireframe prototype represents the final version of the site in terms of structure. It involves expanding a small sitemap into a low-fidelity prototype.
Now, we'll implement the approved style guide into the UX wireframe prototype. This will result in the polished version of the website.
During this stage, we plan all the functional triggers that occur when the user interacts with the website.
It's crucial to consider the various devices our users might use to view the website. Therefore, we design the desktop version to be adaptable to fit into tablet and mobile devices with minimal deviation from the actual flow.
Ideally, having a copy writer in charge of content creation is optimal. However, if that's not the case, we can also assist with content creation. This phase focuses on updating the website with relevant text and media content.
UI prototyping involves creating a high-fidelity prototype that provides a comprehensive understanding of how your website will look when developed. This process also aids the development team in understanding the design requirements.
We handle all micro-interactions and macro-interactions, delivering them as web-friendly files to ensure your content is engaging and converts effectively.
In the final step, we package the files for the development phase. This includes the Sitemap, Component Library, UI Design & Prototyping, as well as media and animations, ensuring all necessary elements are readily available for development.
